
While much has been made of CityCenter’s difficult birth, far less attention has been paid to the design behind it. It’s a design that speaks in equal parts to the challenges of the Las Vegas 
“After 30 years of suburban flight, people are moving back into the urban core,” says Billy Vassiliadis, CEO of R&R Partners (the ad agency behind the “What Happens Here, Stays Here” campaign). “You see it in Boston and Chicago, and we’re going to see more of it in Las 




























